04 / Prices
Scoped, priced, delivered.
Four things here are defined tightly enough to carry a price on a public page,
so they do. Fixed fee, staged payments, and the estimate risk sitting with me, not you.
Three weeks · or five days
MVP and roadmap
£18,000
A working first version, and a written roadmap for everything after it: what to
build next, what to leave alone, what the next number is likely to be. UK agencies quote
£25,000 to £80,000 and spend the first fortnight writing a discovery document. There is also a
five-day prototype at £6,000, roughly what an agency charges for the
discovery document alone.
Six days
Code and security review
£7,500
Four models over your codebase, three arguing and the fourth ruling on what
they cannot settle, and a written verdict with the false positives thrown out. Code quality as
well as security posture. It is
not an accredited penetration test and does not pretend to be one; if that is
what you need, you need a CREST firm and I will say so.
One day on site, then four remote sessions
Guided build day
£10,800
Up to fifteen engineers, hands on their own repositories rather than a toy one. Two
hours of orientation, then everyone builds and I go round the room; every engineer ends the day with a
change of their own merged or in review. The stack picture and the project shortlist are done before I
arrive. Four two-hour remote sessions over the following three months are in the price,
each a retrospective on what shipped, a syllabus module, and a briefing on what has changed since the
last one. Travel quoted separately, and outside the UK it is quoted before anything is agreed.
How it works.
One hour, or a half day
A talk
£3,500
A conference keynote, an internal all-hands or a session for one team, with
real repositories on screen. Most UK corporate
bookings run £3,000 to £10,000, so this sits at the bottom of that and will not sit there
forever. Remote is £2,000. Travel inside the UK is included; outside it is
quoted before anything is agreed.
Fixed fee · staged payments · deliverables agreed in writing before the start · VAT not included
Quoted
And three that cannot honestly be priced in advance.
A fixed price on a vague brief is either padded to cover the unknowns or runs
out of money halfway, and both end up being your problem. These are quoted against a written
scope instead, still fixed once there is one.
Quoted per build
Bespoke website and app development
from £25,000
Web, iOS, watchOS and Android, built and submitted. Priced once the scope is
written down, which is what the roadmap above is for.
Quoted per site
Website and database migrations
from £12,000
Priced off the content count and the integrations, both of which are
countable before anyone commits to anything. Two done so far, one live.
Quoted per system
Full production systems
from £60,000
The whole delivery, with your engineers alongside me so the capability does
not leave when I do. Documentation is in the price, not a change request at the end.
The priced work is the front door to the quoted work, and deliberately so.
A prototype, a roadmap or a review produces the document the larger quote is built
from, so by the time there is a big number in front of you, both of us already know
exactly what is inside it. None of it is a deposit and none of it is contingent on going further:
if the roadmap says do not build this, that is what it will say, and you keep it either way.